72

T-shirt 72 is a hymn to 1972, the memorable year in which Lino Dainese founded the historic Tute da moto, later known as Dainese, in Molvena, near Vicenza. An epic season, that of the great Giacomo Agostini-style motorcyclists who made the “motorbike” a myth, a dream and a synonym for freedom.

Strengthened by this solid background, accustomed to challenging the “extreme”, today we can experiment with the most sophisticated technologies for the protection and safety of the person and integrate them into the contexts of everyday life.
We face this challenge with the passion and enthusiasm of those embarking on a new journey, but we are exceptionally fortunate to be able to draw on a long and extraordinary experience.

And indeed, we are a start-up with 50 years of history!